Management is accomplishing useful work through others. One of the main jobs of managers is to motivate those ’others.’ This forthcoming book teaches how.
Most managers make the same error as I did when young: I tried to motivate every person as if that person were like me. But every person is different. After I tried to understand how each person was different and what would appeal to him/her, I got far better results.
This book is a self-training course in how people differ from each other, and how you can determine a person’s preferences and adapt to them, so that you can motivate that person far better.
Thus, the book gives you a new tool, not previously described by others. In addition, some other considerations in changing a person's opinions are summarized.
Although the book is written for corporate executives and line managers, it also includes practical help to industrial salespersons in adjusting to customers’ different personalities. Thus, it also teaches industrial salespersons how to better motivate their customers to buy.
In case the above is of interest to you, or if you have suggestions for inclusion of new ideas on this subject, please tell me now.